Alternative Marketing
The foundation of cost effective marketing for any business is an innovative and well thought out Marketing Action Plan (MAP). One that is designed around the unique market qualities and strengths of your organization and fits your monetary resources.
Alternative Marketing™ harnesses the creativity and skills of the people within your organization rather than relying primarily on outside resources. Alternative Marketing™ emphasizes building relationships that foster loyalty and motivate customers and others to promote your business. Instead of being solely dependent on advertising, you are able to rely on less expensive methods of educating the public. The focus is on development and implementation of a Marketing Action Plan (MAP) that provides you with a powerful and innovative method of:
- Increasing sales to your current customer base
- Identifying new market opportunities
- Promoting referrals and "word of mouth advertising".
This provides you, even on a limited budget, with a dependable and cost effective method of increasing the profitability and volume of your sales.
Alternative Marketing™ provides you with a proactive and systematic approach to meeting the challenges of today's highly competitive market place.
Executive Coaching
Text Pending
Human Resources Development
All aspects of business success, from marketing to operations and administration, are wholly dependent on the performance of people and the uniquely human attributes only they can provide. The optimum success of your business, in today's ever changing environment, is determined by how well you develop and utilize your human resources. Development of the knowledge, skills and passion of your people has become essential to staying at the top of your game and competitive in today's market place.
Our Integrated Training System™ enables you to make development of your human resources an integral part of the daily work activity of your organization. The emphasis of our training methods is on learning while working not while in the abstract setting of a seminar or training session. Self directed development is a key feature of this system. All of our training presentations incorporate this unique feature and focus on taking the training experience back to the work place to be applied and integrated into the trainee's performance. Follow up is used to address variables and assure performance improvement.
Our Integrated Training System™ provides you with a less expensive and much more effective way for your people to acquire knowledge, lean new skills and improve their performance.
Return to Top
Specialty Service Offerings
Following is a list of the specialty areas
in which we can help you grow your business, improve its profitability
and achieve greater personal fulfillment from life at work. For
more specific information and the details on solutions that will
be an exact fit for your needs, contact us at akp@highpointconsulting.net
or call (559) 432-4726.
Needs Assessment | Work / Life Balance Initiatives |
Strategic Planning | Continues Quality Improvement |
Alternative Marketing | Coaching / Mentoring Training |
Creative Problem Solving | Progressive Labor Relations |
Team Building | Individual and Organizational Performance Improvement |
Applied Creativity | Conflict Resolution Facilitation and Training |
Time Management Training | Customer Relations Management Training |
Communication Skills Development | |
Leadership Development | |
Motivation Skills Development |
Return to Top
Free Needs And Opportunities Assessment
There are times we don't have a clear or exact idea of what would improve the success of our business. We just have an intuitive sense that there are things that could be better. Other times we are certain of what needs to change but aren't sure of what actions to take. Sometimes we know where we want to get to and don't know how to get there. All successful business leaders know that even highly successful organizations have opportunity to improve and that continual improvement is essential to competing in today's market.
If any of this fits you, we can help! We offer a free Business Needs and Opportunities Assessment. It provides you with a series of well designed questions and conversation with a skilled facilitator that will identify hidden opportunities to make your business more of what you want it be.
It opens up new ways of thinking about the possibilities of greater success for you and your business.
There is no fee for this session and no
financial or private information is required. It's a simple and
convenient phone call of about 30 minutes. If this sounds interesting
to you, please contact us to set up an appointment at akp@highpointconsulting.net or call us at (559) 432-4726. We would love to hear from you.
Return to Top
|